We’re daydreamers and we’re proud of it. Firmly believing in our visions of modern living and aesthetics, we prefer to make them a public statement instead of hiding behind impersonal anonymity. The perfect design, of course, comes in many different guises– but only one meets our personal preferences. That’s why like-minded individuals come together in social environments both large and small where they share specific lifestyles, shopping habits and cultural preferences. We’d probably be exaggerating by calling it elitist thinking, but a touch of ritual behaviour remains undeniable in any tailored environment we experience – which, after all, is what makes it irresistible.