A better world is created together. And if we all start making conscious choices we believe we can help turn the world into Paradise. That’s why friendly fabrics, excellent labor conditions and clean production methods are the cherry on top of our playful apparel. Next to be being as responsible as possible, we applaud everyone who follows their passion as long as they don’t harm anything or anyone along the way.

Durability is crucial to all our apparel. It’s why we’re always working on how every little thing can be done a whole lot better, such as only choosing organic or recycled materials, using yarn-dyed fabric or applying the flattest stitches to all our underwear. Innovating, creating and improving is our second nature. And you could say we’re quite devilish about all the details.